The platform is rolling out a fresh option that enables them to reduce the amount of AI-made media appearing in their feeds. This step comes as the platform disclosed that it currently hosts in excess of 1 billion AI-generated clips.
Trial and Implementation
This change is undergoing trials over the next few weeks before a full-scale launch. This development aligns with a rise in AI content, spurred by new video-generation tools.
The Broader AI Trend
Studies have shown that approximately 10% of the fastest-growing channels on another major platform primarily display clips produced artificially. A significant portion of this output is deemed “AI slop”, a label for substandard, bulk-generated content that is typically illogical or dreamlike.
“We know from our community that a lot of users like content made with AI tools, including computer-generated images to educational videos, and we want to provide users the power to increase or decrease of that, according to their own likes,” said a company executive.
AI on the Platform
TikTok disclosed that there are now over a billion videos on its network identified as AI-generated. In total, more than 100 million videos are submitted to the app each day, making clips made by AI a limited portion of its overall inventory.
Customizing Your Feed
Users will be capable of decrease or raise the level of artificial media they see by using the content preference setting in the platform and selecting the AI content topic. Other topics that currently be controlled under the setting cover current affairs, style, beauty, and choreography.
Content Labeling and Policies
Its rules require content makers to tag lifelike AI-generated content, and it bans dangerous AI impersonations of public figures or critical incidents. Any realistic AI video that is unmarked can be taken down under its terms of service.
Additionally, the platform will now attach an “AI-made” tag to content made using its proprietary AI systems, or detected by an industry-wide initiative for recognizing artificial media. This step is aimed to deter users from seeking to evade the labeling process.
Responsible AI Funding
TikTok is furthermore launching a $2m educational fund for experts and groups to produce educational content about responsible artificial intelligence. This project will benefit non-profit groups focused on teaching coding and technology.
Platform Protection
The video-sharing app has supported its moderation strategy, during debate over proposals to lay off hundreds of content moderators in Britain. TikTok is planning to cut a significant number of roles in its content moderation division in its British office, with worker representatives and digital protection specialists raising concerns that humans are being replaced by AI moderation.
A trust and safety lead stated that people-led review would still have a role, but AI can protect employees by filtering out the most harmful content prior to it is viewed by humans. The company announced a 76% decrease in shocking and graphic content reviewed by safety staff over the previous year due to the use of its AI tools.
We believe it is crucial to integrate people and machines to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we further consider it’s very important to limit contact with harmful content as quickly as possible, which is the area in which a extensive automated help is making a difference work at speed.”
